The story of Sir William Lyons is indelibly linked with that of his remarkable Jaguar cars. This inspiring book describes Lyons' early influences, his tentative steps into the motor trade and how, while in his 30s, he established a substantial motor manufacturing business and launched the Jaguar marque. Lyons was known for his talent for automotive styling, as well as his shrewd approach to business. He also saw the importance of motorsport and used racing to establish Jaguar's image of engineering excellence.
